
Most enterprises are using AI to make existing workflows faster. The actual leverage is redesigning the function around AI, which compresses headcount in some places, expands capability in others, and fundamentally changes the operating model.
The companies setting the standard for that redesign are not the consulting firms writing about it. They are the platform giants who built their organisations around AI from the start: Meta, Google, the firms operating at the frontier of how technology and people are combined inside a function.
The rest of the enterprise has eighteen to twenty-four months to absorb that redesign before the gap becomes structural. The CHROs, CMOs, and CEOs who lead the redesign in their organisation will define the next decade. The ones who wait will inherit a structure designed for them by someone outside the function.
The research below maps that redesign — function by function, framework by framework — for the leaders who want to lead it themselves.

How the HR function is being redesigned around AI between 2026 and 2028. Function-by-function compression analysis, fourteen frameworks, and a ninety-day action agenda for CHROs leading the transformation.

The CMO operating model under AI. The canonical-idea structure, the working media reset, and the team and agency architecture for marketing leaders redesigning the function rather than digitising it.
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